What Should I Sell On The Internet?

As most of you know, I sell products on the internet to make a living these days, recently a friend of mine also expressed an interest in starting a similar type of business, so he asked me what I though he should sell to make some money. I gave him a few suggestions and explanations for my reasoning which I have put for you below.

I sell t-shirts, but I would not recommend this to others, had I understood the amount of stock I would need on hand and the work I would have to do to sell a few shirts for such low profit, I probably would not have quit my day job.

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91% Failure!
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What I recommend is that if you are going to sell stuff on the internet, and going to build up a new website from scratch as I did, due to a lack of visitors, you will find yourself lucky to make a single sale each day for the first year or so, therefore it is best to sell items that will not become quickly outdated. If you sell products you need to move quickly through, such as electronics, which become outdated, devalue quickly and have a low profit margin even at the best of times, you will soon find yourself stuck with a lot of stock that nobody will buy from you at a profit, also you will need to be updating the website faster than you can probably work alone and will need to hire a team of expensive professionals just to keep up.

Apache Helicopter

Sell Used Helicopters

I believe you should sell the most expensive items you can afford to, the reason for this is you have the opportunity to make the most profit per item purchased, or package sent. For example, I remember one time last year where I needed to get someone a particular color and size of shirt that we had run out of stock on, due to a high number of unexpected complications, it must have taken me about nine hours of my time to fill the order, this is not normal, but it does happen, and for my nine hours of hard work, I only received about seven dollars profit, if you compare this to people who sell helicopters online, yes you can buy helicopters online, who make a few hundred thousand for the same amount of time, you can see that my shirt business is not necessarily the worlds best idea, but it was all I could afford to start with.

If you are really low on cash, and have even less then what I started out with, which was approximately fifty thousand American Dollars, you can try some drop shipping companies. If you put “drop shipping companies” into a search engine, you will find all sorts of companies that hold all the stock for you to sell, and you can simply buy one item at a time from them, after your customers have already paid you, and then get them to send directly to your customers. This is a great alternative to holding stock, but I gave up on drop shipping in the first year myself, due to my lack of traffic, by the time I actually sold stuff, they were already out of stock on the items.

The biggest problem for any web based business will always be getting enough traffic to stay afloat, too many people subscribe to the “If I build it they will come” philosophy, which is probably a good reason why nearly one hundred percent of all web start ups fail. You really would not believe the competition out there that you have to deal with, you really have to be the best of the best to survive these days.

After four years of sixty hour weeks, and being fortunate enough to have most of the best shirts in the world available for me to sell, I am now almost making the same as what I used to make at one of the crappier day jobs I quit a decade ago, so you have to be seriously committed to do what I am doing. I heard someone say recently that to create a successful commercial website in today’s market you needed to have blind ignorant faith equaling that of many religions.

The Author Made Some Money

There is a constant push on the internet and in the news about how starting a web based business is a good idea, but statistics prove otherwise, it is a bad idea, in fact the only people that seem to really be making any money online are those that create websites for hopeful “entrepreneurs” or offer paid services to market their businesses for them. This reminds me of how a long time ago in the Klondike gold rush, the people who sold the miners supplies made much more money than the miners themselves. These are the people telling you it is a good idea, don’t listen to them too much, I would suggest never listening to anyone that is trying to get money from you.

If you still want to start an online business, you may as well get started, it doesn’t matter if it succeeds or not as long as you don’t invest too much into it. I started three websites before the one I have now, never made a penny off them, but this one does pay the bills. You should not think of the internet as a great place to get rich quick, these days the best you can hope for a chance to get rich eventually.

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