There seems to be a lot of misunderstanding about Google PageRank, which has compelled to post this article. The general response on forums these days is that PageRank doesn’t matter, but it does, just not probably in the way most think it does.
Let me explain what I know about Pagerank, which is more than most people, and then you can decide if Google PageRank matters to you or not.
What Does Google PageRank Mean?
- PageRank is the name of Google’s link analysis algorithm, and is a tool used by the Google search engine.
- PageRank analyses incoming links to a web page and measures its relative importance to the site.
- PageRank assigns values of relevance, and authority to the incoming links, this is to help Google return the best possible, most relevant search results to the search tool users.
- (Links from sites about dinosaurs to sites that sell televisions are not really relevant are they? PageRank would rate this link very very low)
- PageRank will be transferred from the linking web page to the linked to web page, this is often referred to as “Link Juice”.
- The “Link Juice” can then travel from the linked to web page to any other pages linked off of that page, whether internal or external pages, and then the “Link Juice” will continue to travel from those pages onto all the other pages linked from there etc etc.
- The “Link Juice” deteriorates every time it travels from one place to another. Pages that link out to other pages actually lose some of their Juice.
Note: The site that links out will still lose some of its PageRank by linking out, even if they use the NoFollow tag.
Does PageRank Matter?
Yes, of course it does, if you want to have more customers from Google for your keywords.
If you are the only one using your Keywords, and have no competition then it won’t matter as much, but everything you type including these words here may come up in a Google search at one point or another.
Will PageRank Get me More Traffic?
Yes, more traffic from Google, but how much more will depend on your site and keywords etc.
If there are many Websites with exactly the same relevance score for a particular keyword a customer is searching for, and you have the highest PageRank, you will usually be at the top of the search results. If you have the lowest you will generally be at the bottom of the search list.
To demonstrate this I will search Google for the word “The” (Obviously one of the most common words on the internet.)
Results 1 – 10 of about 10,110,000,000 for The
You will notice the first results are always going to be very high PageRank, but not necessarily the highest because Google takes relevance into the equation.
The top four results here are PageRank 9, 8, 8, and 8 respectively.
You can see all the top results are of extremely high PageRank, imagine all the visitors you could have if you had a PageRank of 10.
Unfortunately I believe only Google has attained PageRank 10.
Is Google PageRank Important?
It certainly is to me, but it isn’t the only important thing in a website, I run a funny t-shirt website, and decent keywords for funny shirts are extremely competitive.
When I type Funny T-Shirts into Google I get the following message
Results 1 – 10 of about 33,500,000 for funny t-shirts.
When I do this, funny-tshirts.com actually gets the top search result, it is just more relevant than PlanetaryBargains.com, it has a PageRank of 3. Even if I had a PageRank of 5 or 6 I probably still couldn’t beat them for that keyword, but I would certainly move up the list, I am pretty sure if I had a PageRank of 10 I would be on the front page.
How do I Increase PageRank?
- The more relevant links to your website the higher your PageRank will be.
- The higher the PageRank of the page that links to you the more “Link Juice” that will be transferred, unless they use the “NoFollow” tag.
So now you will have to decide if it is important to you.
For me personally I wish I had a very high PageRank, I would get more people to visit it if I did, but if my website is not up to par, they wouldn’t stay very long would they?
You may wonder why my PageRank of my homepage today is only at a two, well that is because I dont have that many incoming links, and at the same time lose all my PageRank by having fifty or so outbound links to the rest of my website. I may actually be higher than two already, but the Google Toolbar is generally months out of date. The low number however doesn’t stop me from getting more than halve a million visitors each year.
If you really want to help, link to me, you know I could use it. After all PageRank does actually matter.