Why do you wear a logo?

My Grandpa was a great man, he didn’t talk very much , but when he did he made sense, one time he said to me:

“Why do you want to wear a companies logo on your chest and walk around advertising that company.  If a company wanted me to wear their name I would want them to pay me for it”

That was an interesting question. Grandpa always had interesting questions, and stories. I think he only talked about once a week or so, and the stories and questions he would come up with were obviously well thought out.

So why do people flock to the store and pick up things with Nike on them, or Adidas? I mean they make great shoes, but why do these people decide to plaster themselves in logos? What does a Nike swoosh on a hat have anything to do with buying a decent sports shoe?

Do you become a member of the tribe of Nike ?  Are you a special member in the club of Adidas ?

What exactly does it mean to be a member of a shoe company club?

Do the Adidas guys get invited to all the good soccer (football) games or something?

What does a Nike kind of guy do exactly? Does he think about jumping up and down like Michael Jorden, and then tell himself “Just Do It! ” then actually jumps up and down? Does he run a lot?

What about the American Eagle guy? Will he one day gain the knowledge of flight after so many years of draping eagles over his body?

Will the Abercrombie and Finch guy one day be aloud on the official A & F sailboat where he will take the helm as captain after promoting the brand on his chest for so many years?

Do Polo guys play polo?

The Red bull tribe i hear likes to jump off bridges and stuff.

Apparently from what I have read, men especialy purchase things with labels on them, for two reasons.

1) Men are afraid of fashion, and know that buying a logo item will at least let him be accepted by people “in the club”.

2) Men like to belong to some sort of tribe or group, and logos make them feel this way.

Anyhow, I am a member of the No Logo club myself. I am not willing to advertise for companies, and the worst thing is they charge you a premium price to do it.

Join the No Logo club, we save money by not advertising, and live a better life with what we have saved. We also usualy look better.

Lets face it guys, what we really want is women, and they don’t usualy buy logos, and likely don’t appreciate the 60% premium you pay to wear them on your back.

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